ABOUT

Minty Blandford is the vision of a husband and wife team who have spent over three decades creating successful brands immersed in culture and fashion.

Deborah from an earlier interiors background and Ric from fashion, met in the late 90s, fell instantly in love and were married one year later. As their life journey has evolved, so have their businesses.

In their twenties they created a clubbing brand, Pushca, whose theatrical, larger-than-life parties became legendary in London's nightlife scene. In their 30s, as new parents they launched a baby wear brand, no added sugar, that grew into full children's collections for boys and girls. Later, they created a premium girlswear brand, The Middle Daughter, for the new generation of girls who are already fluent in fashion.

Now they have turned their eye to creating fanciful things ethically made — things that they are personally passionate about, without the restrictions of a set genre. This is a venture that fits seamlessly into their life stage and allows their values to speak freely, from early adopters of organic food when all around rolled their eyes, to the quiet pursuit of a more meaningful life in ritual, philosophy and yoga.

Minty Blandford Organic is the result when a set genre is no longer the point — when the only brief is instinct, taste, and things worth making.